How does the DAMAGE SHIELD pH protective shampoo work?Updated a year ago

The DAMAGE SHIELD pH protective shampoo is powered by plant-derived surfactants to deliver safe but effective high-power cleansing that breaks down and removes dirt + oil. Designed to help shield hair from daily damage, this pH-optimized formula helps prevent excess swelling of the hair cuticle during washing—which helps maintain color, improve hair health and shine, reduce frizz, and preserve the scalp microbiome. It mimics hair’s natural pH, so this formula is gentle enough to use every time you cleanse.