How is TripleBright different from traditional purple shampoos?Updated 24 days ago

TripleBright is more than a purple shampoo—it’s the future of blonde care. While most traditional purple shampoos temporarily tone hair with basic color correction that can leave a purple tint, they don’t target a key underlying cause of brassiness: oxidation and buildup from metals and minerals in hard water. TripleBright is a breakthrough triple-action blonde protection that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, and it also defends against future brass by preventing metals and minerals from reattaching to hair in subsequent washing. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

You can use TripleBright throughout lightening services to deliver brighter, longer-lasting blonde for every client.

*k18hairpro.com/disclaimers