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What is mechanical damage and why does hair need protection from it?Updated a year ago

Mechanical damage is caused by wear and tear from things like brushing, pulling, detangling, and tension from tight, slicked-backed hairstyles—which cause hair breakage. Use DAMAGE SHIELD protective conditioner to provide conditioning protection against damage from mechanical styling for up to 3 days*.

*k18hairpro.com/disclaimers

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