Why does it go on dry hair instead of wet or damp hair?Updated 2 years ago

It goes on dry hair to save you time. Our proprietary formula is engineered with enough water to start the cuticle swelling process without having to wet the hair first. For maximum efficacy, using this on dry hair will ensure it collects metals + minerals from hair, and not from water found in wet or damp hair. The PRO chelating hair complex does work on damp hair, but you will see the best results when applied to dry hair.